Kathrin Stern Website
What does a keynote speaker's website need to do? In ten seconds, it has to make you feel who she is — before you've read a single word. That was the core design challenge behind Kathrin Stern's website: translating a bold, human, and unapologetically authentic personal brand into a digital presence that stops people mid-scroll.
/// Kathrin Stern is a social entrepreneur, keynote speaker, and founder of sozKom — an award-winning organisation built on shared leadership, human-centred values, and a proven alternative to traditional corporate structures. Her website serves as both a speaker platform and a personal brand hub, covering her story, her organisation, her stage appearances, and her press presence.
/// A personality-driven brand like Kathrin Stern lives and dies by first impressions. The existing web presence didn't match the energy, credibility, or warmth she brings on stage. With a refreshed brand identity ready to go, the site needed a design that could hold the weight of her story — emotionally engaging, clearly structured, and immediately convincing to event organisers and potential partners.

/// A warm, editorial one-pager built around three narrative pillars — Story of Her Life, Story of sozKom, and Story on Stage — each given its own visual moment while flowing naturally into the next. Deep browns, golden accents, and strong typography create an atmosphere that feels personal and premium at once. Blog, press area, and contact are layered in cleanly without breaking the tone.
+73%
Speaker Enquiry Rate
+48%
Press Section Visits
+39%
Blog & News Engagement

/// With concept and UX scope already set, the focus was entirely on screen design — bringing the personal brand to life through layout, typography, colour, and imagery. All screens were designed in Figma, covering the full one-pager, blog overview, individual blog posts, and the press section, with a consistent visual language throughout.



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