IMPEX Webshop
What does it take to build a webshop that nobody can just stumble into — and yet still needs to feel effortless the moment you're in? The IMPEX Webshop is a B2B-exclusive platform, accessible only to verified trade customers. That meant designing an experience where trust, efficiency, and product clarity had to carry all the weight — no impulse buying, just professionals who know exactly what they need and expect the system to keep up.
/// The IMPEX Webshop is a dedicated B2B ordering platform for registered trade customers — installers and professional buyers who need fast, reliable access to IMPEX's full product catalogue. Built as an extension of the broader IMPEX ecosystem, the webshop had to feel like a natural continuation of the main website, while serving a very different, more task-driven audience.
/// Professional buyers don't browse — they search, compare, and order. The challenge was designing a webshop that could handle a large and complex product catalogue while keeping the experience lean and frictionless. Every extra click, unclear filter, or confusing checkout step directly impacts how efficiently a tradesperson can do their job. For a B2B audience, poor UX isn't just frustrating — it costs time and money.
/// A clean, role-gated webshop built around the professional buyer's workflow: fast category navigation, filtered product listings, clear product detail pages, and a streamlined cart and checkout flow — including delivery options and PDF order summaries. The experience begins at login and stays focused throughout, with no distractions and no unnecessary steps.
+30%
Reorder Rate
-25%
Cart Abandonment Rate
-38%
Time-to-Order
/// The process followed the same end-to-end approach as the IMPEX website — from UX concept and flow mapping through to UI design in Figma and a structured developer handoff. Special attention was paid to the category and filtering architecture, given the breadth of the product catalogue, as well as the cart and checkout flow — designed to handle B2B-specific requirements like delivery logistics and invoice-based ordering.
/// The webshop was designed as a seamlessly integrated part of the wider IMPEX brand experience, sharing the same design system and visual language established during the main website project.
STORAGEPLACE
///UX UI CONCEPT Two-sided marketplace for storage spaces — designed for renters and landlords simultaneously, from research to developer handoff.
ROCKETS Investments
///UX UI CONCEPT Merging three crowdinvesting brands into one unified platform — without losing trust, identity, or a single existing user along the way.